Marketing

Content & Campaigns Marketing Manager

Permanent
London
Content Marketing Manager opportunity working with an exciting, high-growth FinTech in the invoice finance and business lending space. 

This organisation is entering a significant growth period as they enter various commercial partnerships with large players in the Financial Services space, and are looking for a Content Marketing Manager to help facilitate that. Their popular and innovated B2B solution helps organisations improve their business lending processes, and they need an experienced B2B Content Marketer to help continue building their brand.  

This role would be well suited to someone with experience of marketing a B2B tech product in the start-up/scale-up space.  

Main Responsibilities 
  • Develop content strategy that is consistent across all channels, encouraging lead generation, customer engagement and brand advocacy
  • Maintain the content calendar, ensuring that content strategy is consistent with the company’s wider goals
  • Write, edit, and publish content such as case studies, newsletters, thought leadership, event follow-up up collateral and direct mails
  • Drive inbound traffic through SEO 
  • Create marketing emails, direct marketing campaigns and monthly newsletters 
  • Contribute to the company website alongside the Digital Marketing team
Skills & Experience
  • 4+ years experience in an editorial or marketing roles
  • Must have B2B tech start-up/scale-up experience
  • FinTech experience highly preferable 
  • High standard of written English is essential
  • Able to oversee simultaneous campaigns and work at a fast-pace
  • Strong social media experience
  • Strong understanding of SEO and web traffic metrics
  • Experience with email marketing tools, ideally Pardot
  • CIM qualification or marketing degree highly beneficial 
On offer: 
  • £50k - £55k + bonus
  • 25 days holiday 
  • Private Healthcare
  • Hybrid working split between remote and their London office 

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