VP of Marketing

 VP of Marketing opportunity with an exciting and scaling PropTech business on a fully remote basis, with access to a London Office when preferred.  
Our client has created a range of B2B and B2C web-based products with the objective of improving the property hunting process for all parties involved. They are now looking for a VP of Marketing to take responsibility for the marketing function and lead them across both digital and offline channels. 
This role would be well suited to someone who has led the marketing operations of a tech scale-up previously. 
About the role
  • Take ownership of brand marketing across all channels, digital and offline 
  • Oversee retention marketing and consumer direct response, largely focused on digital channels such as PPC, email, social media, programmatic 
  • Adopt a data-centric approach to marketing, and continually improving best practices to ensure data informed decisions 
  • Work alongside the product team to successfully promote new products and features 
  • Line manage and mentor a B2B marketer who will oversee B2B acquisition and nurturing marketing 
  • Oversee hiring and mentoring of any new marketing hires as appropriate 
About you
  • Several years of marketing tech products in a start-up/scale-up environment is essential 
  • Experience of marketing tech products in both B2C and B2B markets from product launch through to retention campaigns 
  • History of working across multiple marketing channels with a good understanding of how to utilise both offline and digital marketing for maximum results 
  • Data metric focused individual able to use data to inform marketing strategy 
  • Creative and open-minded, always looking to explore new marketing opportunities 
In return
  • Competitive salary  of £80k - £85k base
  • Annual bonus of up to £10k
  • Generous share options scheme
  • Fully remote 
  • Flexible working arrangements 

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