User engagement can only be intensified when UX creates something that can establish emotional attachments to the users.
This attachment will encourage the frequency of their usage to the application, which in turn will attract new audiences whilst establishing a positive relationship between the company and end users. From my experience, users demand a consistent and positive experience with every interaction with a brand. So as UX has become embedded more and more in every customer touchpoint, this has provided a seamless, personalized, and holistic experience, which in turn offers a massive competitive advantage. As enterprises are digitally transforming, I have been personally involved in several such initiatives. I therefore believe that great UX design is crucial to staying competitive.
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