Marketing Lead opportunity working for an exciting HealthTech scale-up, whose innovative SaaS product allows people greater access to medical care. This is a hybrid role with 2 days per week in London.

This fast-growing HealthTech has improved access to top-quality healthcare for patients remotely, allowing greater convenience to a wide variety of services across physical and mental health. They’re now looking for a Marketing Lead, responsible for leading and contributing to marketing projects that will drive company growth and revenue.

This role would be well suited to someone who has held a senior marketing position at a SaaS scale-up previously, and who has both B2B and B2C marketing experience

Main Responsibilities

• Development and management of both B2B and B2C marketing programmes, implementation and results in the UK and Ireland
• Execute quarterly plans for UK&I marketing activity, turning marketing priorities and business objectives into effective lead gen activity
• Market through a variety of mediums such as PPC, SEO, programmatic, LI, email campaigns, webinars, content marketing, participating in industry conferences, and running your own events
• Contribute to the attraction of prospective clients that convert to qualified leads and revenue opportunities
• Drive brand awareness through effective acquisition and nurturing tactics
• Work cross-functionally with the rest of the commercial team to best increase business growth
• Optimise marketing touchpoints and improve best practices

Skills & Experience

• Experience of B2B and B2C marketing (strength in one, keen interest in the other) at a SaaS scale-up 
• HealthTech experience is highly desirable
• Highly skilled in inbound marketing and sales enablement, deploying content and digital marketing tactics to attract and convert leads
• Leadership experience needed, able to coach and develop direct reports
• Experienced stakeholder manager, able to balance competing needs and keep parties informed and happy
• Highly IT literate, with experience using marketing tech such as automation platforms and CRM systems previously

On offer

• £70k - £75k base salary
• Flexible working opportunities with 2 days in the London office
• The opportunity to join a truly content and marketing-focused company, with content viewed as integral to the company's mission
• Access to the HealthTech product