Marketing Lead opportunity with a fast-growing B2B SaaS startup. This is a hybrid role with 3 days a week spent in the London office.  

Our client is VC-backed HealthTech helping employers make a positive impact on the health and wellbeing of their employees. As Marketing Lead you will be hands-on in owning the inbound marketing function and defining strategy as you help increase sales-qualified leads for the business and look to develop a team over time. 

As an experienced digital marketer, you will be very familiar with utilising Good Ads, PPC, and SEO, and have a technical understanding of websites and how issues such as loading speed affect bounce rates, etc. You will have a generous budget to work with which you will split between online and in-person events. Once there is evidence of ROI our client is happy to increase this so you will be someone with experience in managing budgets and working strategically in planning campaigns. The marketing function currently consists of one person who will report to you.

This is a great opportunity for an ambitious B2B digital marketing professional who has experience in helping scale a startup from 10 – 50 and enjoys being hands-on.

About you:

• Several years’ experience in B2B marketing within a SaaS startup environment
• Client-side experience is essential
• Experience in managing third-party agencies with successful results 
• Demonstrable track record of improving metrics such as product demo bookings
• Have previously taken ownership of inbound pipeline generation
• Hands-on in the targeting and execution of campaigns (paid search and Google Ads)
• Experienced in-person events (conferences, expos, etc.)
• Experience with successful SEO and website management
• Previous experience of coaching/mentoring team members is highly desirable
• You are passionate about marketing, you love to keep up with the latest trends, podcasts, publications, etc.
• Happy to be office based 3 days a week in London (dog-friendly)

On offer:

• Competitive salary up to £75k base for the right person
• Share options
• Yearly L&D budget & personal wellness budget
• 25 days holiday
• Top spec computer equipment
• Additional holiday available
• Flexible working
• Team events and free lunches