The most impactful sales & marketing talent aren't browsing job boards – they're closing deals and expanding accounts at market-leading companies. We headhunt off-market talent across Sales, Marketing, Partnerships, Customer Success, and RevOps to find people with proven success in scaling ARR and improving retention rates.
Go-to-Market recruitment for startups
Proven Go-To-Market talent for ambitious startups.
As a specialist SaaS GTM recruitment partner, we help venture-backed tech companies hire commercial talent across the UK and US, from first go-to-market hires through to building out sales and marketing teams.
Our work typically supports companies moving from founder-led sales into a structured GTM function, or scaling beyond initial traction. We deliver vetted shortlists in 5-10 working days, introducing candidates who have operated at similar stages and understand what it takes to turn activity into revenue.
Trusted by fast-growing tech businesses
Revenue teams that actually scale
Building your first sales team?
Two practical guides: how to hire your first sales team and design commission that attracts strong sellers without overpaying.
For founders hiring their first Account Executives, GTM Leads, or VP Sales.
Scale your Go-To-Market team
Need ICs, player-coaches, or senior GTM leaders? We’ll connect you with the right people. Our network spans pre-seed to Series C talent who know what it takes to succeed. Roles we hire include:
Marketing Director
Sales Director
Head of Marketing
Head of Sales & Partnerships
Head of Growth
RevOps / Sales Operations
Head of Customer Success
Product Marketing Manager
Head of Account Management
Account Executives
Explore our other services
GTM hiring case studies
View all
Abtrace, a seed-stage HealthTech startup using machine learning to transform primary care, partnered with Wilson Grey to recruit a Sales Director to drive commercial growth - still in post thre years later.
HEALTHTECH
Business Stage & Size:
Seed | ~20 heads
Main Focus:
Sales Director
Time to fill:
11 days
Expend, a UK-based FinTech SaaS business helping companies manage spend through automation and real-time insights, partnered with Wilson Grey to hire its first outbound, GTM hire - still in post 12 months later and now building the team.
FINTECH
Business Stage & Size:
Seed | ~30 heads
Main Focus:
Commercial Manager
Time to fill:
28 days
Lune, a seed-stage ClimateTech startup, partnered with Wilson Grey to hire an experienced Account Executive aligned to their target ICPs - and has since continued to use us for additional hires.
CLIMATETECH
Business Stage & Size:
Seed | ~20 heads
Main Focus:
Account Executive
Time to fill:
17 days
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FAQs
We recruit mid to senior-level go-to-market talent across Sales, Marketing, Partnerships, Customer Success and Account Management — from experienced individual contributors through to first-time senior leaders. For VP and C-suite appointments, see our Executive Search service.
Yes. Every candidate we put forward has recent, first-hand experience in early-stage and growth businesses, because our entire client base is tech startups and scale-ups.
We typically deliver a vetted shortlist within five working days of agreeing the brief, with strong matches sometimes shared sooner. Timelines for contract and fractional GTM hires are confirmed based on the specialism and candidate availability.
We provide end-to-end support for first-time go-to-market hiring — including drafting job descriptions, designing the interview process and advising on compensation packages — so you can move quickly and run a structured hiring process.
Yes. We’ve helped startups recruit go-to-market teams of up to eight hires across Sales and Marketing within a single calendar quarter of a funding round.
Yes. We help VC and PE-backed tech companies hire go-to-market talent across the UK and US. If you’re hiring in a specific city or time zone, we’ll confirm coverage and advise on the best approach.
We’ve been recruiting for HealthTech, FinTech and SaaS companies since 2015. If you’re unsure whether we can help in an adjacent sector, get in touch and we’ll give you an honest answer.
Fees and working arrangements for go-to-market recruitment are set out on our pricing page.
See pricing & packages →We work exclusively with startups and scale-ups, so the GTM candidates we put forward have recent experience in early-stage and growth businesses. Combined with our sector depth in HealthTech, FinTech and SaaS since 2015, an 89% fill rate and an average 30-day time-to-fill, you get prescreened commercial talent with relevant startup experience.
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They took the time to really understand our needs and quickly sent strong candidates. There was clear communication throughout, and their advice was crucial to us securing our preferred candidate.
Bryn Robinson
Unbiased